Nike | Haaland Takes Over NikeTown

Nike wanted to amplify one of football's biggest partnership announcements with an activation worthy of one of the game's most exciting talents. The experience needed to create a striking visual moment, generate global social engagement and reinforce Haaland's arrival as the new face of Nike Football.

A giant digital version of Erling Haaland was created using volumetric capture and brought to life through WebAR, appearing to take over the NikeTown London flagship store. Alongside launch-day content produced for Haaland's social channels, the activation combined physical retail, digital innovation and social storytelling into a single shareable experience, generating more than 9.6 million impressions, 2.2 million likes and 5,400 comments.