Premier League | Mornings Live Fan Festival

The Premier League wanted an engaging fan activation that celebrated its clubs and players while giving supporters a personalised keepsake from the event. The experience needed to be intuitive, reliable and capable of processing large numbers of visitors throughout the two-day festival.

Built using the Unity game engine, Pose With The Pros enabled supporters to stand alongside life-sized imagery of their favourite Premier League players before customising their photos with Premier League and event graphics for instant download to their mobile devices. The activation welcomed a new participant every 75 seconds on average and achieved a 100% download rate across the two-day festival.