Oakley | See It In PRIZM

Oakley wanted to demonstrate the performance benefits of its PRIZM lens technology within a retail environment. The challenge was to create an intuitive experience that allowed customers to compare lens types across multiple sporting environments while reinforcing the innovation behind the brand.

An interactive installation was developed that guided customers through a series of sport-specific environments, including snowboarding, trail riding and road cycling. Using a touchscreen interface, visitors selected their activity before experiencing bespoke motion graphics and visual simulations across three large-format displays while wearing the corresponding PRIZM lenses. By combining physical products with digital storytelling, the installation transformed a technical product feature into a memorable retail experience that helped customers understand, experience and appreciate the value of Oakley's lens technology.