LTA | Queen's Club Digital Courtside
The Brief
The LTA required an experienced technology partner to define the technical specification, manage the RFQ process and support the selection of a courtside LED solution that met the tournament's operational, broadcast and commercial requirements. The new platform also required engaging content for both the event and its headline partners.
The Outcome
An independent procurement process was delivered to identify the most appropriate LED solution for Queen's Club, supported by detailed technical specifications and supplier evaluation. Alongside the consultancy programme, a suite of commercial content and animated takeover sequences was created for HSBC, Lexus and the LTA, helping establish a premium visual presentation for the tournament's first use of courtside LED.