Capital One | AI Fan Creator

Capital One wanted to create a standout fan activation that celebrated supporters while embracing the latest advances in AI. The experience needed to be intuitive, visually authentic and capable of producing personalised content at scale throughout the three-day event.

Using a custom AI workflow, fans were transformed into personalised digital characters and featured across four unique College Football Playoff scenes, creating a keepsake that felt both personal and instantly shareable. Extensive research and development ensured avatars accurately reflected a wide range of skin tones, hairstyles and age groups, helping every supporter see themselves represented. Over the three-day event, the activation generated 4,900 personalised images for 3,800 participants, attracting more than 237,000 social likes.