British & Irish Lions | Matchday Experience

The British & Irish Lions required a cohesive suite of motion graphics to enhance the matchday experience at Aviva Stadium while supporting commercial partners and building anticipation throughout the event. The creative needed to deliver a premium visual identity worthy of one of rugby's most iconic touring teams.

Inspired by the energy and movement of light painting, a series of motion graphics was developed for the stadium's giant screens, perimeter LED and mid-tier ribbon boards, creating a unified visual experience from stadium opening through to the final whistle. Partner content was integrated throughout the event before the experience concluded with a large-scale projection onto Dublin's Samuel Beckett Bridge, thanking supporters and bringing the Lions' presence into the city itself.