Slam Dunk Immersive NBA ASW

Create an engaging interactive experience that would capture fans' attention as they moved around the stadium, encouraging participation while showcasing team branding in a fun and immersive way.

Using custom-built software, FanCam tracks up to five people simultaneously, overlaying real-time 2D and 3D graphics that respond to each participant's movement. The result is a seamless mixed reality activation that transforms everyday fan interactions into engaging, shareable moments throughout the stadium.